Privacy Policy

Welcome to shoppeachybae.com ("Website").

Peachy Bae (YANYA BEAUTY PRIVATE LIMITED, "we", "our", or "us") is an online platform and consumer brand. Through our website, users can browse and purchase a range of nail products and accessories ("Products").

At Peachy Bae, we recognise the importance of protecting your privacy and are committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect information obtained through your use of the Website and our services.

Peachy Bae is committed to processing personal data responsibly and in accordance with the applicable provisions of the Digital Personal Data Protection Act, 2023 and other applicable laws in force in India. We collect, use, store and process your personal information only for lawful purposes and implement reasonable safeguards to protect it. This Privacy Policy governs the collection, processing, and use of information provided by users while accessing or using the Website.

To access certain features of the Website or create an account, you may be required to provide personal information such as your name, date of birth, age, gender, address, nationality, email address, mobile number, or other information necessary to provide our services. You represent and warrant that all information submitted by you is accurate, complete, and up to date.

By creating an account with Peachy Bae, you understand that your profile and account details will be associated with your use of the Website. We will use such information only in accordance with this Privacy Policy and our Terms and Conditions.

We may collect and use personal information, including your browsing information, device information, IP address, and order history, to operate the Website efficiently, improve user experience, personalise your shopping journey, analyse customer preferences, and provide relevant offers and promotions.

By providing your personal information through the Website, you acknowledge that it is being provided voluntarily for the purposes described in this Privacy Policy. Where required under applicable law, Peachy Bae will seek your consent before processing your personal data and will process such information only for lawful purposes.

If you register an account with Peachy Bae, we will collect and securely maintain your login credentials solely for authentication and account security purposes. Such credentials will not be disclosed to third parties except where required by law or where necessary for the operation of the Website.

Content Moderation

Where the Website permits users to post reviews, ratings, comments, photographs, or any other content ("Content"), Peachy Bae reserves the right, at its sole discretion, to review, moderate, remove, or restrict any Content that is unlawful, obscene, defamatory, offensive, misleading, fraudulent, or infringes the intellectual property or other rights of any person.

Peachy Bae may remove such Content without prior notice and shall not be liable for any loss arising from such removal.

Suspension or Closure of Accounts

Peachy Bae reserves the right to suspend, restrict, or permanently terminate any user account, with or without prior notice, where we reasonably believe that:

1. the account has been created using false or misleading information;
2. the Website is being used for unlawful or unauthorised purposes;
3. the user has uploaded or shared Content that is unlawful, obscene, defamatory, offensive, or otherwise objectionable;
4. complaints have been received regarding the user's conduct or Content; or
5. the user has infringed the intellectual property or other legal rights of Peachy Bae or any third party.

If you are dissatisfied with the Website or our services, you may discontinue using the Website and close your account at any time. Such closure shall be your sole remedy in relation to your dissatisfaction with the Website.

This Privacy Policy sets out how Peachy Bae collects, uses, stores, and discloses personal information obtained through the Website. It is intended to help you make an informed decision before using our services.

This Privacy Policy forms an integral part of, and should be read together with, the Terms and Conditions governing your use of the Website.

By accessing or using the Website, you acknowledge that you have read, understood, and agreed to this Privacy Policy and the Terms and Conditions. Any personal information that you voluntarily provide through the Website will be used to operate, maintain, and improve the services offered by Peachy Bae and to provide the features and functionality requested by you. We will handle such information with reasonable care and in accordance with applicable law. In addition to the information you voluntarily provide, we may also collect certain non-personal information, including browser type, device information, cookies, IP address, clickstream data, and other usage information to improve the Website, analyse user preferences, develop new features, and enhance our products and services.

We use cookies, similar technologies, and log files for the following purposes:

1. to recognise you and maintain your login session during your visit and future visits to the Website;
2. to remember your preferences and personalise your browsing experience;
3. to assess the effectiveness of our advertising and promotional campaigns;
4. to analyse Website traffic, visitor behaviour, and usage patterns;
5. to administer promotional offers, contests, or campaigns that you choose to participate in; and
6. to improve the performance, security, functionality, and overall user experience of the Website.

You may choose to disable or manage cookies through your browser settings. However, doing so may affect certain features or functionality of the Website.

The Website may contain links to third-party websites or provide access to products, services, payment gateways, or other platforms operated by third parties. Such third-party websites and services are governed by their own privacy policies and practices, which are beyond the control of Peachy Bae. We encourage you to review the privacy policies of any third-party websites or service providers before providing your personal information.

Peachy Bae may also collaborate with third-party service providers to facilitate payment processing, logistics, marketing, analytics, customer support, and other services necessary for operating the Website. Where required for these purposes, we may share relevant personal information with such service providers. These service providers are authorised to use your information only for the specific services they perform on our behalf and are expected to maintain appropriate safeguards to protect your information.

From time to time, we may also share non-personally identifiable or aggregated information, such as anonymous usage statistics, traffic data, browsing trends, and analytical information, with our business partners or service providers to help improve the Website, products, services, promotions, and customer experience. Such information does not identify you personally.

We may disclose your personal information where required to do so by applicable law, regulation, judicial order, governmental request, or other lawful authority. We may also disclose information where we believe, in good faith, that such disclosure is necessary to:

1. comply with applicable legal obligations;
2. enforce our Terms and Conditions or other policies;
3. investigate suspected fraud, misuse, or security incidents;
4. protect the rights, property, or safety of Peachy Bae, our customers, or any other person; or
5. assist law enforcement authorities or regulatory agencies.

As Peachy Bae continues to grow, our business structure may evolve through mergers, acquisitions, restructuring, or the sale of assets. In such circumstances, customer information may form part of the transferred business assets, subject to applicable legal requirements. Any successor or acquiring entity will continue to protect your personal information in accordance with this Privacy Policy or an equivalent privacy framework.

We may retain your personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with applicable legal and regulatory requirements, resolve disputes, enforce our agreements, or protect our legitimate business interests. Once your information is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with our internal retention practices and applicable law.

Peachy Bae does not knowingly collect or process personal data of children in a manner contrary to applicable law. Where required under the Digital Personal Data Protection Act, 2023, verifiable consent of a parent or lawful guardian will be obtained before processing the personal data of a child. If you believe that a child has provided personal information without the necessary consent, please contact us so that appropriate action may be taken.

Peachy Bae implements commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, disclosure, alteration, misuse, or destruction. While we make reasonable efforts to secure the information entrusted to us, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security, and any transmission of information is undertaken at your own risk. In the event of a security incident affecting your personal information, we will take appropriate steps as required under applicable law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link .

Your Rights

Subject to applicable law, you may have the right to:

• access information relating to your personal data processed by Peachy Bae;
• request correction, completion, updating, or erasure of your personal data where applicable;
• withdraw any consent previously provided, where processing is based on consent;
• opt out of receiving promotional communications at any time; and
• raise a grievance regarding the processing of your personal data.

Requests may be made using the contact details provided in this Privacy Policy. Peachy Bae may take reasonable steps to verify your identity before acting upon such requests.

International Users

The Website is hosted in India and is primarily intended for users located in India. If you access the Website from outside India, you understand and agree that your personal information may be transferred to, stored, and processed in India, where data protection laws may differ from those in your jurisdiction. By using the Website, you consent to such transfer and processing in accordance with this Privacy Policy.

Peachy Bae reserves the right to amend or update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations, technology, or services. Any revised version will be made available on the Website and will become effective from the date specified in the updated Privacy Policy. Your continued use of the Website after any such changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to remain informed about how your information is collected and used.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please WhatsApp us at +91 9110675259 or email us at customercare@shoppeachybae.com